Creating a sales plan

Creating a sales plan
The questions you should answer in your sales plan are:
What are you going to focus on?
What are you going to change?
In practical terms, what steps are involved?
What territories and targets are you going to give each salesperson or team?
The sales plan will start with some strategic objectives. Here are some examples:
break into the local authority market by adapting your product for this market
open a shop in an area that you believe has the potential for generating lots of sales
boost the average sale per customer
You can then explain the stepping stones that will allow you to achieve these objectives. Use objectives which are SMART - Specific, Measurable, Achievable, Realistic, Time-bound.
Using the example of breaking into the local authority market, the stepping stones might be to:
hire a sales person with experience of the local authority market on a salary of £24,000 by the beginning of February
fully train the sales person by mid April
ensure that any changes the product development team has agreed to make are ready to pilot by the beginning of April
As well as planning for new products and new markets, explain how you're going to improve sales and profit margins for your existing products and markets.
It is often helpful to identify how you will remove barriers to sales:
Can you increase the activity levels of the sales team - more telephone calls per day, or more customer visits per week?
Can you increase the conversion rate of calls into sales - through better sales training, better sales support materials or improved sales incentives?
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